|
|
|
THE
ORGANISERS OF WORLD YOUTH DAY 2008 Official
website: www.wyd2008.org Contact
phone number (02) 9390 5900 WYD08
WEBSITE AND STATIONERY GUIDELINES A
number of dioceses and Church-recognised organisations are developing websites
(or new pages) to notify information about their own programs in preparation for
WYD08. Many are also in the process of developing special stationery such as
business cards and letterhead for their new secretariats and diocesan offices. WYD08 encourages this activity and has received many enquiries about how the WYD08 logo can be used. We have created a set of guidelines and developed a list of helpful DOs and DON’Ts to assist in this process. All
use and/or display of the WYD08 logo, communications, imagery and marketing
materials by any person or entity, whether they are Church recognised or other
organisations, for any purpose whatsoever must first be approved by the World
Youth Day 2008 office. We
welcome your co-operation in respecting, protecting and promoting the visual
imagery of WYD08 and we value your intended participation and support. GUIDELINES WYD08
encourages and indeed is reliant on the support of dioceses, parishes, youth
groups and other Church-recognised organisations in assisting with the promotion
of WYD08 via their own websites and in the ‘look and feel’ developed for
WYD08 diocesan offices. We
have found however that some websites too closely resemble the official WYD08
website. This can lead to people being confused about whose website they are
visiting, where website links are taking them and what the ‘official’ WYD08
information is. In
the case of letterhead and business cards in particular, we have found that many
diocesan offices/WYD08 secretariats have wanted to develop purely WYD08 designs,
rather than using the WYD08 logo in conjunction with their own diocesan ‘look
and feel’. This can also be confusing, making it unclear where the
correspondence is coming from and which organization the contact person belongs
to. With
this in mind these guidelines have been developed to ensure that: • There is a clear distinction between the official WYD08
website and that of a particular diocese, parish, youth group or other
Church-recognised organization; and •
A distinction is maintained between diocesan offices with responsibility for
WYD08 preparations, and our official WYD08 office. SUGGESTIONS
• Feel free to discuss design
concepts initially with a WYD08 Communications team representative prior to
creating the website page or stationery items (and in particular prior to
incurring any significant costs). •
Ensure there is a clear distinction between the Church-recognised organisation
and the official WYD08 website and stationery items by following the Dos and
Don’ts set out below. DOs & DON’Ts – WEBSITE To
ensure there is a clear distinction between any Church-recognised organisation
and the official WYD08 website, please: •
Do not copy or replicate the “look and feel” of the official WYD08. This
would include any: • images or icons (aside from the WYD08 logo) • artwork
• functionality • fonts • format • colours For example: avoid using the
same colours or design of the official WYD08 website, use your own in
conjunction with your logo. Do not
copy or download the countdown clock or the shop front icon from the official
WYD08 website. •
Make it obvious who owns the website - do not use the WYD08 logo in isolation
– it must always be used as a secondary logo in conjunction with your own
logo. For example: prominently display your own logo on each web page, even if
the section deals with Days in the Dioceses, Journey of the WYD Cross and Icon
or other WYD08-related matters. - Theme your web pages with your own logo
colours, not those of WYD08. - The WYD08 logo should be no larger than your own
logo. •
Prominently display a website hyperlink to the official WYD08 website, with
appropriate acknowledgment. For example: For
further information relating to the Days in the Dioceses program and World Youth
Day Sydney 2008, please visit the official WYD08 website. [ensure this is a
hyperlink] •
Use your own text to promote the various WYD08 programs, then use a hyperlink to
connect pilgrims to the home page of the official WYD08 website. For example: For
further information relating to the WYD08 Song Competition and World Youth Day
Sydney 2008, please visit the official WYD08 website. [ensure this is a
hyperlink] • Ensure you have obtained the appropriate authorisations to
use any other imagery. For example: Ensure
you have obtained permission to use photos taken from the official WYD08 website
other than those in the photo gallery •
Do not copy or replicate any pages from the official WYD08 website – use a
hyperlink instead (refer to above). For example: Do
not replicate the Days in the Dioceses page from the official WYD08 website on
to your own website - use a hyperlink instead. •
Always apply the basic rules of use of WYD08 logo when using the logo DOs
& DON’Ts - STATIONERY •
Prominently display your own logo on each stationery item so that it is obvious
which organization you are from. •
Do not use the WYD08 logo alone - use of the WYD08 logo should be secondary to
your own diocesan organisation’s logo. For example: prominently display your
own logo on each stationery item. - The WYD08 logo should be no larger than your
own logo. •
Do not use titles like “World Youth Day 2008 co-ordinator” unless there is a
clear reference to your organization also. •
Apply the basic rules of use of WYD08 logo when using the logo SUGGESTED FORMATS •
Letterhead: Please take into account the following suggested guidelines
when creating letterhead: • If your own organisation’s logo normally appears
on the righthand side of the letterhead: please incorporate the WYD08 logo in
the lower right hand corner. • If your own logo normally appears on the
left-hand side of the letterhead: please incorporate the WYD08 logo in the top
right hand corner (or lower right corner if you prefer). • If you wish
incorporate the WYD08 theme, please place it as a running footer at the foot of
the page. •
Business Card: We have prepared a template for use by the dioceses when
creating business cards for their WYD08 offices. CONTACT
US If
you have any queries about the creation of website pages or stationery items or
any of these guidelines, please call the World Youth Day office and speak to a
member of the Communications team: +61 2 9390 5900. No
element of the logo may be changed in any way when reproducing it and no element
may be used in isolation from the other elements e.g you cannot use the Cross or
the flames alone. Note:
In instances where production dimensions require a landscape design logo rather
than the standard portrait design logo, please contact a member of the WYD08
Communications team. Colours
The colours in the logo should be
strictly adhered to. The colours for the logo are demonstrated below: Size
The logo must never be less than 2 cm high (this ensures that the writing below
remains legible). Positioning of the WYD08 logo 1. The WYD08 standard logo should wherever possible be placed on a white background (see “Bordered version” below if a white background is not possible) 2.
When placing the logo on a page, an ‘exclusion area’ of clear space needs to
be left around the logo so that it remains clear and prominent. The exclusion
area is equal to the height and width of the 08 in WYDSYD08 in the logo you are
using. 3.
When using the logo on print media (ie in a flyer, on a poster, an advertisement
etc), the preferred positioning is the lower right hand corner. Materials
displaying the WYD logo must not contain any reference to any other commercial
product or commercial organisation (except where this is the subject of a formal
agreement with WYD08). Bordered
version of the WYD08 logo The bordered version of the WYD08 is to be used when
the logo is placed on a background which is “busy” or solid eg when placed
over a photograph or coloured background. It can be emailed on request. Font
The primary font to be used is DIN font so we recommend that
all materials carrying the WYD08 logo use DIN font (DIN light and DIN Medium are
preferred for Body copy). This is a special font and can be emailed on request. Verdana, a standard Microsoft Office font is an acceptable secondary font. Contact us If you have any queries about the use of the logo or any of these guidelines, please contact: logoenquiries@wyd2008.org
|